Archive for the ‘Publicity & Promotions’ Category

WHERE SHE BELONGS and Kindle Unlimited

Monday, August 10th, 2015

I haven’t had one of my books in Amazon’s KDP Select program for two and a half years. Then, it was WHERE SHE BELONGS, the same book I enrolled in Select near the beginning of July to experiment with changes to the Kindle Unlimited program. The book comes out of the program in early October.

For anyone who’s not familiar with KDP Select, the “Select” program gives Amazon the exclusive right to sell books enrolled in the program for a three-month term. Readers can buy the book outright (if you like to re-read ebooks or collect them, this is the best option) or readers enrolled in Kindle Unlimited for their country can “borrow” the right to read how many books they want for a set price per month. But you can’t keep the books on your ereader for re-reading.

Last time I was in Select, authors were paid per “borrow” of an entire book for the Kindle Lending Library or authors were paid a royalty if readers purchased the book outright. Enrolling in Select can really help an author’s visibility, because Amazon algorithms might favor books enrolled. But it’s not just enough to be enrolled in Select. You need the right advertising when you’re running a promotion to really get Amazon’s algorithms to work for you as an author. Otherwise, Select might do nothing for you and might actually hurt you, because you’re losing out on buyers looking for your book on Kobo, iBooks, NOOK, etc., and not finding it.

Kindle Unlimited came into being last summer, and I and a whole lot of other authors saw a huge drop in Amazon royalties as readers were being tempted into the subscription model. I also write under a pen name, and sales for that pen name with an established e-press literally plummeted after Kindle Unlimited came into play. Back then, authors were still paid per “borrow” if enrolled in Kindle Select, which meant that short stories earned an author the same royalty as a borrowed 400-page novel. So KU became flooded with short pieces, evidently. And the changes to the program this July were a result of that. Now, authors are paid per page read, so if a reader downloads a book through Kindle Unlimited and quits reading it halfway through, the author only gets paid for the pages actually read.

I’m not here to debate the pros and cons of the system, I just wanted to explain it to potential readers. I believe the best course of action is to place one’s books on as many e-platforms as one can, and that is how I’ve operated since I began independently publishing. But I am a slow writer, and this summer I decided, what the heck, I’ll experiment with the new Kindle Unlimited program. I have to say, I have been pleasantly surprised, because as of a day or two ago, over 100,000 pages of WHERE SHE BELONGS have been read in August, which, for ME (not necessarily for any other author) is a huge success, but not a success I could have achieved had my book not been accepted by places like BookBub and EReader News Today for advertising.

The KENPs–Kindle Edition Normalized Page count–for WHERE SHE BELONGS is 384 pages, which means 260 copies of my novel have been read through the borrowing program so far in August (nothing to an NYC bestseller, but a ton for an author who hasn’t had a new book out in a…long time). The book also reached over 100,000 pages read for July, which I was thrilled with, because the borrows didn’t come into play for me in any real fashion until the four free days and following up with a price point of $0.99 (for purchased copies), so beginning around July 23rd.

It’s a very busy summer around here–I have a son getting married soon–so I have decided to leave the price of the book at $0.99 for the rest of the summer, into the first week of September. At that point, the book will return to its regular price of $3.99, and I do intend to take the book out of Kindle Select in early October and return it to wide distribution (iBooks, Kobo, NOOK, and I’ve gotta get on Google Play one of these days). I can tell that my page reads (and also sales) are going down as time passes since the advertising that sent my book on the upswing. If not for the advertising, my book would not have had anywhere near as successful a summer. I need to become much more prolific to really make a foray into indie publishing.

But I am counting my Summer of Kindle Unlimited as a rousing success.

A Few 99 Cent Days for WHERE SHE BELONGS

Sunday, July 26th, 2015

WHERE SHE BELONGS enjoyed a fun few free days through Kindle Select, hitting #1 in the Kindle Free Store overall as well as hitting #1 in Romance and Women’s Fiction. The free days are now over (sob) unless you’re a member of Kindle Unlimited, in which case you can continue to borrow and read WHERE SHE BELONGS for free until early October. But! The book has not yet reverted back to its regular retail price of $3.99. For a couple of days, it’s $0.99! Not free, but pretty darn close!

You can read an excerpt here.

Buy for $0.99 from Amazon or read for Free with Kindle Unlimited.

El beautiful cover:




WHERE SHE BELONGS #1 In Kindle Free Store!

Friday, July 24th, 2015

WHERE SHE BELONGS is currently FREE exclusively on Amazon today and tomorrow (July 25th), and this morning it hit #1 on the entire Kindle FREE store! It’s also #1 in Romance, Contemporary Romance and Women’s Fiction. I had to take a screenshot, because this won’t last long!

The book is in Kindle Select (exclusive to Kindle) until early October, which means if you are a member of Kindle Unlimited, you can read WHERE SHE BELONGS for free as long as it remains in the program. But RIGHT NOW it is free to everyone! And it’s FREE on Amazons around the world, so check your country’s store!

Download WHERE SHE BELONGS for free!

July 24_15_FREE_1

Where She Belongs in Kobo October Promotion!

Friday, October 17th, 2014

Kobo is having a 25/35/50% off promotion now (October 17th) until October 20th, and WHERE SHE BELONGS was selected for the 50% promo! Thank you, Kobo! To get WHERE SHE BELONGS, my small-town contemporary romance set in a fictional British Columbia logging town, at 50% off exclusively through Kobo, please visit the book page and make sure to use the Promo Code SAVE50 at checkout.

Here’s the landing page for other titles in a wide variety of genres:

Kobo 25/35/50 Promo.

In each case, remember to use the appropriate Promo Code, which vary from SAVE25, SAVE35 and SAVE50.

Interested in the new Kobo Aura H2O waterproof ereader? Check it out here.


Bestseller Fun–And an Apology

Thursday, May 15th, 2014

I keep forgetting to mention that, because of the Mother’s Day 99 cent sale for WHERE SHE BELONGS, the book hit the Kindle Top 100 Bestsellers for a day! Very excited about that. The book played around on the Kindle Top 100 Romance list for a few days, also Top 100 Contemporary Romance, and, as of this typing, although returning to regular price (still less than a latte), WHERE SHE BELONGS remains on the Kindle Top 100 Women’s Fiction-Romance list! It might not be there much longer, but it’s there now. Yip-and-yoodle!

I have to get excited about this stuff because I’m not a big enough name to hit the bestseller lists without the right advertising and sale prices. And the right advertising can be difficult to obtain.

Hey, while I’m mentioning Bestseller lists, WHERE SHE BELONGS hit the Contemporary Romance Bestsellers for Kobo, too. Way to go, Kobo!

Now the apology part. The book never did lower in price on the Barnes & Noble website. Correspondence occurred between my Nook assistant in the U.S. and the Nook folks, who said they’d try their best to lower the price before the sale. Alas, it did not occur and I’m sure the timing of the weekend didn’t help. The technical issue has now resolved, but the promotion has elapsed.

I am very sorry for those Nook readers who would have liked to buy the book on promotion and couldn’t. Please accept my apologies. It is frustrating enough that Nook readers often miss out on free book promotions, because the only way an indie book can go free on Nook at the moment is if it’s distributed through a third party like Smashwords or, coming soon, Draft2Digital. But not for indie authors going direct to Nook. While it’s usually relatively simple for an indie author to schedule a 99 cent promotion on Nook (dependant on obtaining the advertising necessary to drive the sale, the visibility, to readers), this time, uh, not so much.

In other exciting news, I caught the mother of all chest viruses over a week ago and am still recovering. That’s my excuse for not beginning to blog about my time in Australia. I’m still sorting through the photos. Plus, I’m working through a couple of critiques/line edits of my upcoming contemporary romance/mystery, PICTURE IMPERFECT. I figure, what would a reader rather me do, blog about my holidays or get a new release out? What, you mean you want me to do both?

I will see what I can do about that….

Head Over Heels Free Until January 29th!

Monday, January 27th, 2014

For the first time evah, my romantic comedy, HEAD OVER HEELS, has been made FREE on Amazon, Amazon Canada, Amazon UK, Kobo and Apple! The free days run until January 29th, so that’s a quick three days to grab yourself a copy and get a taste of my writing.

This is likely the only time HEAD OVER HEELS will be free. Spread the word, and if you like my romantic comedy style, make sure to sign up for my newsletter to receive updates on my new releases. If you like small-town contemporary romance, I write that, too!

Make sure to double-check the price on your store of choice before downloading, because the price will revert to normal following midnight January 29th and the free days are only occurring in English-speaking countries. Happy Reading!